At NORMAL you will find a large selection of absolutely NORMAL articles for absolutely NORMAL people – just cheaper.
Our ambition is to offer you a large selection of the cheapest groceries and personal care products.
NORMAL, however, is much more than fixed low prices for common brands. We also offer a different and interesting shopping experience, with frequent news supplementing the permanent assortment of over 2,000 products. In our stores, you will find brands that you can otherwise only find in foreign countries – for instance the soft drink known from American TV-series or that special chocolate bar that you have been craving since your last vacation.