Forum XMAZING – where everyday life meets celebration

Being present is the #1 gift

This holiday season, Forum celebrates the contrasts of city life. The Forum Xmazing theme brings together Christmas, Forum and a touch of the unexpected. It's a fresh take on the season, where festive and everyday blend naturally, and we invite you to a holiday where you can be confidently yourself.

Sparkle and taste come 2nd and 3rd

Right after being present come the small joys of the season. Sparkle is the feeling of wearing something special, whether it's for a holiday party, a dinner or an ordinary weeknight. Taste is about good food and shared tables where people come together. At Forum, you'll find inspiration for both, from festive outfits to treats in our restaurants and cafés.

A holiday season in silver and holograms

Forum's holiday look shimmers with silver and holographic surfaces that change colour with the light. The reflective surfaces give the shopping centre a modern, slightly dreamlike atmosphere. The look suits Forum's light, airy interior and offers a fresh contrast to Forum's classic seasonal lighting, which people come from far and wide to admire.

Celebration in the middle of everyday life

The idea behind Forum's holiday season is simple: the holiday spirit isn't only for special occasions. You can bring it into everyday life too. Throughout the season, everyone celebrates different moments in their own way, with the people closest to them or on their own. There's no one right way to celebrate Christmas, or not to celebrate it at all.

XMAZING Lounge - take a moment to pause

The highlight of the season is Forum's XMAZING Lounge, where familiar things take on a new, festive form. A giant fragrance bottle invites you to step inside, pause for a moment and capture some memories. Inside the bottle, you'll find a photo spot where mirrors and prisms add kaleidoscopic light effects to your pictures. It's a fun way to capture a moment with friends or loved ones.

Forum XMAZING has been set up at Forum. The image above is an AI-generated illustration. Come and see the real thing on floor 0.

Curate your holiday season

Everyone's holiday season looks different. Some gather the whole family around one table, while others spend quiet days as a couple or with friends. For some, the turn of the year is mainly about rest and light in the darkest time of year, and Christmas isn't celebrated at all. Every way is equally right.

All the outfits worn by the faces of our holiday campaign are from Forum, and so are the photo locations. Come to Forum and put together a holiday season that feels like yours. Welcome to Forum Xmazing!