National football team Pop-Up on Forum’s 1st floor – A unique shopping experience for football fans!

The Finnish national football team’s pop-up store brings its most popular products straight to the heart of Helsinki – Forum – beginning on the 2nd of June. 

Located on the 1st floor of the Forum shopping center, the pop-up store dedicated to Finland’s national football teams provides a unique opportunity to explore and purchase Huuhkajat (Men’s National Team) and Helmarit (Women’s National Team) fan merchandise on site.

New arrivals and special offers
At the pop-up store, you can try on the newly launched national team jerseys and browse the entire range of fan gear. Available items include:

  • Official Jerseys – new home and away shirts, including versions with player prints.

  • Fan Apparel – hoodies, t-shirts, and sweatshirts for adults and children. At the opening day's print station you can customize your own t-shirt or sweatshirt, and get jerseys printed with your own name and number on the spot.

  • Accessories – caps, beanies, scarves, and sunglasses.

  • Special Edition Items – such as the Linda Sällström signature scarf and Teemu Pukki fan shirts.

  • Training Equipment – footballs, rebounders, and other training gear.

The store also offers exclusive in-store deals not available online. Every purchase supports Finnish football and futsal.

On Friday, June 6, mascots Bubi and Helmi will be roaming around Forum, and a prize wheel will be spinning at the 0. floor pop-up stand.

Location and Opening Hours

Location: Shopping Centre Forum, 1st floor

Opening hours:

  • Mon–Fri: 11:00 AM – 8:00 PM
  • Sat: 11:00 AM – 7:00 PM
  • Sun: 12:00 PM – 6:00 PM

For more details and any special opening hours: here

Online store open 24/7

If you can’t visit in person, the online store is always open at: kauppa.palloliitto.fi

There you’ll find the full selection, often with promotional offers and seasonal products.

Welcome to shop with us!